From new signings, a new anthem, new brand sponsorships and an informative roundtable discussion with a former LaLiga player.
LaLiga South African launched the new LaLiga Santander 2019/20 season sharing information around the league’s technological advancements, the Spanish football footprint in Africa and everything spectacular as the season kicks off to a bang!
On the 29th August, the Spanish professional football league launched the season with an exclusive and interactive event at The Capital Empire. During this event, those in attendance were informed about all the 2019/20 season developments, while ensuring the showcase offered media an opportunity to engage and learn from former Bafana Bafana and LaLiga footballer, Nasief Morris.
LaLiga has unveiled LaLiga Space, its biggest-ever event in Egypt, to mark the kick-off of the 2019 AFCON in Cairo. Prominent LaLiga Ambassadors and legends of the modern game Samuel Eto’o and Fernando Morientes were at Cairo Festival City Mall to open the three-day event on Thursday afternoon and to meet with both local and international media.
Guests to the interactive space can try their hand at the LaLiga-themed games corner, check out the display of authentic LaLiga jerseys and even have their photos taken on a replica coaches’ bench and with the official LaLiga Santander trophy.
LaLiga’s global star Samuel Eto’o expressed his excitement to be part of the very first LaLiga Space in Egypt. “Egypt is once again leading the way in hosting crucial African and international events,” he said. “Cairo’s previous experience in organising events of this nature make it an ideal and exciting choice for all African teams and also LaLiga.” Moreover, he added that Egyptians and Africans, in general, share a genuine passion for football reflected in their daily routines.
Over 7 million fans attended football matches in LaLiga Santander and LaLiga 1|2|3 during the first half of the 2018/19 campaign, an increase of 602,372 on the previous season.
23 January 2019 – Stadiums in LaLiga Santander and LaLiga 1|2|3 registered a total attendance of 7,520,225 in the first half of the 2018/19 campaign. The record figure brings the competition even closer to its target of 15 million by the end of the season.